556 - How to stand out as a purpose-led brand with brand strategist Haley Berryman

Haley Berryman is a brand strategist & copywriter with over 16 years of experience in the marketing world. She's also a curious Aquarian, aspiring minimalist and proud mama of two little people. Haley has a soft spot for purpose-led brands and has collaborated with more than 60 diverse businesses — from Fashion Week to physios, baby goods to bamboo bedding, accountants to astrologers. Haley's on a mission to help her clients claim their uniqueness, lead with their values, and do it with integrity so they can make more money and have a meaningful impact in the world.

Our conversation today covers:

• What is brand strategy?
• Common misconceptions about brand strategy
• How do you define a purpose-led brand, and how to lead with your values
• What exactly goes into a brand strategy
•  Why is it crucial to understand and align with your core values with your marketing efforts
• Signs that your brand strategy isn't up to scratch and what should businesses watch out for to know if their strategy needs improvement
• Some cost-effective ways to start building a strong brand
• The most valuable piece of advice when looking to build a brand that stands for something bigger than just profit

CONNECT WITH HALEY

• https://www.haleyberryman.com/
• https://www.instagram.com/haleyberryman__/

WORK WITH CHRISTINE: 

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• Join the waitlist for  the next round of ELEVATE Mastermind HERE 
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