736- From Personal Brand to Media Empire: What It Really Takes to Become Iconic with Jen Szpigiel

Season #7

What if the reason you’re not standing out isn’t because you’re not good enough… but because you’re still playing at “visible” instead of iconic? In this episode of The Next Level Life Podcast, Christine sits down with Jen Szpigiel — Founder of Becoming Iconic and Founder + Editor in Chief of Iconic Magazine — for a powerful conversation on what it really takes to build a brand that’s remembered, respected, and impossible to ignore. 

Jen shares the behind-the-scenes of building a multi-seven figure business, mentoring thousands of women worldwide, and creating a globally recognised media powerhouse… all while navigating one of the biggest curveballs an online entrepreneur can face: losing her social media presence. 

This isn’t a conversation about chasing followers or trying to “hack” visibility. It’s about identity. Leadership. Resilience. And the internal standard required to become the woman who leads at the level she’s called to. If you’re an established business owner who knows you’re meant for more — more impact, more recognition, more legacy — this episode will land deep.  

In this episode, we cover: 

✨ What it actually means to become iconic (and why it’s an identity, not a branding strategy)  

✨ How Jen turned a major setback into a powerful reinvention after losing her social media  

✨ Why building a business on borrowed platforms is risky — and what to do instead  

✨ How Jen built Iconic Magazine into a global media brand (often described as “Forbes meets Vogue”)  ✨ The role of leadership, conviction, and standards in scaling to your next level  

✨ How to position yourself as the go-to in your industry without performing or people-pleasing

 ✨ What it takes to build a brand with legacy energy (and not just short-term hype) 

Jen is the Founder of Becoming Iconic and the Founder and Editor in Chief of Iconic Magazine as well as a mom of four. Jen has helped thousands of women worldwide build successful businesses, resulting in over $100 million in sales through her full service brand that incorporates mentorship and done-for-you creative services. Renowned for her innovative approach to business and her impeccable leadership, her consulting and mentorship consistently generate waitlists. 

In 2022, after losing her social media, Jen launched Iconic Magazine alongside her top 100 podcast, the Iconic Podcast. This bold move transformed into a globally recognized media powerhouse. Often described as Forbes meets Vogue, the magazine has garnered over ten million impressions and reached 48+ countries. Now an established media company, Iconic Magazine provides a triple-threat PR opportunity for visionary women looking to be seen, heard and remembered. 

Connect with Jen:

www.becomingiconic.co 

www.instagram.com/becomingiconic 

www.instagram.com/iconicmagazine__ 

 

WORK WITH CHRISTINE: