646 - How to Escape the Launch Hustle & Build a Course That Sells Itself with Caitlin Bacher - CEO of Scale with Success

Season #6

Caitlin Bacher is the CEO of Scale with Success®, a company dedicated to teaching coaches and course creators how to turn their online course into a 7-figure business without launching. Her company has rapidly grown to over $11m in revenue over the last few years with no signs of slowing down. 

Caitlin believes there is more than one "right way" to build a million-dollar business and if launching isn't your cup of tea - you don't have to do it. She's learned this lesson the hard way after years of being trapped on the launch roller coaster - resulting in nothing but inconsistent revenue and sleepless nights wondering where her next sale would be coming from. The day she forgot to pick up her daughter from kindergarten while suffering from launch overwhelm was the last straw. She instantly realized that if this was what it took to build a million-dollar business, she wanted out - and she wanted out fast.

A chance encounter with a new friend revealed a completely different approach to selling Caitlin’s course - one that allowed her to generate consistent revenue from her course and build the momentum she needed to scale her business with success. Once she made the switch from launching to selling her course on auto-pilot, she was able to make her first $1m in 9 months just by selling one of her online courses. She now teaches this method to course creators all over the world.

Today on the podcast we explore: 

  •  Shifting from a launch model to selling your courses on autopilot
  • The high-risk way people are selling courses, which is keeping them earning less
  • The common misconceptions that keep people using the launching model
  • How you're missing out on sales 
  • The framework for consistent course sales
  • The tweaks to your funnel you need to make to increase your sales 
  • Is launching for you, or is an autopilot model better for you?
  • The mistakes you're making with courses that are stopping people from completing them & enjoying the process 

Connect with Caitlin here - https://caitlinbacher.com/
Listen to the Scale with Success® Podcast

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