394 - The impact psychology of words can have on your business with Anita Siek - Founder of Wordfetti

Anita Siek is a lawyer turned brand and copy strategist, and founder of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands zig when others zag, make more money and confetti cannon their impact through the power of psychology and words.

With a big passion for words, language and how the delicate choices of them can trigger different emotions and feelings in a reader, her and her team at Wordfetti are on a mission to spread the power of one of the most powerful tool we as humans have, being words, in igniting world-changing ideas, provoking thought, and driving impactful action. Her work has been featured on Forbes, Mumbrella, Smart Company and Thrive, and some of her clients include IAG (Australia's largest insurer brand), Lisa Messenger, Aria Property Group, and global unicorn tech start-ups.

Our conversation today covers:

How rest is productive too

How understanding the psychology of words can make all the difference in conversion

The power killer copy can have on your bottom line

Why defining your messaging regularly supports your biz growth

How to communicate what you do and how you do it to convert customers

Future proofing your business

Creating connections to build community

Connect with Anita: Check out Wordfetti your Words here - 

Anita is sharing her step-by-step system to nail your stand-out message, and write copy that generates qualified leads and converts in this Masterclass!

Join me. Sign up for the Masterclass here -