37 - Finding A Way With Sam Mutimer. Founder & Director Of ThinkTank Social
Season #1Episode #36
Sam Mutimer, Founder and Director at ThinkTank Social and ThinkTank Scout
Founding the company in 2008 after selling advertising space on her broken leg via YouTube (yes, you read correctly!), Sam acts as both Director of Social Media and 'Public Face' for the brand. Coming from playing rugby for England, Sam's true passion has been around healthy active lifestyle & how nutrition plays a strong role in enabling the body & mind to perform at its best! The agency has attracted my lifestyle & health/nutrition brands, due to this passion of hers. Her wealth of digital knowledge sees Sam invited to speak at countless digital/social media marketing events and, if you're a regular watcher of Network 10's 'The Project', you might see Sam providing a comment or two as the resident social media expert. As well as being a devoted mother to two boys, Sam loves her fitness & is a bit of a gym junkie - enjoying anything that raises her heart rate!
Today's episode we talk all about:
Turning what could be a tragedy into a whole new life path
Having a Can Do attitude
Making mistakes to create success
Hiring for culture not skills
Loving sales and being passionate about what you sell
Being people centric
The power of thank you
Know your purpose with every decision
Social Media strategies - who are you and what do you stand for?
Understanding your clients
Reverse engineering your plans
Focusing on what's relevant
What's next for social media
The power of taking time out to refocus
Putting yourself in uncomfortable positions to take your growth further