65 - Confessions of a misfit Entrepreneur with Kate Toon - award-winning SEO copywriter and SEO consultant, Author and Podcast Host!

Kate Toon is an Award-winning SEO copywriter and SEO consultant, With over two decades of experience in all things advertising, digital and writing she has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content, improve their copy writing and SEO to find success in business. Kate recently published her popular business book, The Confessions of a Misfit Entrepreneur, and is the host of 2 Podcast shows - Hotcopy -the secrets of successful copywriters & The recipe for SEO Podcast. Originally from the UK but now based just outside Sydney, Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse and is the founder of The Copywriting Conference – Australia’s first dedicated Copywriting Conference.
We covered so many fun topics including:

Authenticity vs planning for social media
Content marketing
Time vs money in your business
Public speaking is not about the information you deliver
Staying inspired in your business
Sales is really about having great conversations
Selling without sleaze
Key tips to writing great copy
Dealing with competitors
Creating passive products
Letting go of what others think and just being real

Be sure to check out all things Kate Toon via her site - http://www.katetoon.com/ And check out her courses and podcasts here: • http://www.katetooncopywriter.com.au/ • http://www.therecipeforseosuccess.com/ • http://www.clevercopywritingschool.com/ • http://www.hotcopypodcast.com.au/