67 - You didn't start a business to blend in with Anita Siek - Director of Wordfetti Group

Season #1 Episode #67

Today's episode is a delicious conversation with Anita Siek, Director of Wordfetti Group. Anita Siek is a lawyer turned copywriter, and is the founder and Director of Wordfetti - a copywriting studio dedicated to helping brands stand out through strategy, psychology and words.
Born from her love of the medium of words and its ability to trigger different emotions to a reader, what began as a side-gig while juggling her Corporate role, then turned into her full-time gig. What began as 0 clients. Crickets. Nothing. Has today rapidly turned into a waitlist of like-minded clients who as part of their community understands the importance of language when it comes to communicating the value for their brand.
Our conversation covered topics such as;
  • Copywriting do's and don'ts
  • The power of storytelling
  • How to stay in the creative zone
  • Hiring staff at the right time for the right reasons
  • Using past experience & skills to create your unique positioning for your business
  • Crafting a memorable story
  • Using humour & uncovering your brand voice
  • Building relationships before selling
  • Key things to grow your business
  • Being aware of your weaknesses and hire someone to support you in that area
  • Be a master in one area first
  • Trusting your gut
  • Create a clear idea of why you do what you do
  • And so much more...

For more information on Wordfetti and what they offer - feel free to connect here: https://www.wordfettigroup.com/ https://www.instagram.com/wordfetti/ https://www.facebook.com/wordfetti/
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