166 - Hack your own PR with Odette Barry. Founder of Odette and Co, Publist and PR Mentor.

Want to be featured in magazines, online publications, get speaking opportunities and be interviewed on podcasts? Are you ready to scale and you know that you're going to have to get in front of more eyes? This week on the Podcast I chat to Odette Barry from Odette and Co, who is a publicist, PR mentor and all-round genius on how to hack your own PR. We cover: 💜What you need to have in place before you start pitching yourself to outlet 💜What you need to have in place before you get started with PR 💜 How to utilise PR effectively 💜 How to create an effective pitch 💜The journey it's taken to create Odette & Co Odette Barry is a storyteller who loves nothing more than helping businesses share their stories through traditional media. She is a publicist, PR mentor and founder of Odette & Co - a micro PR agency based out of Byron Bay. Odette is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell. Her career spans marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine – so she’s worked all sides of the communications domain. Since establishing the consultancy arm of Odette & Co, she has worked with small and enterprise businesses across Australia and New Zealand spanning the technology, design, education, beauty, wellness, health and fashion sectors (to name just a few). This diverse portfolio of experience means she has a broad range of experience to support just about any communications challenges. To find out more about Odette Barry - go here: https://www.odetteandco.com.au/ To check out Hack Your Own PR - go here: https://www.odetteandco.com.au/hackyourownpr