238 - Empowering your Marketing with Hayley & Katy from OH MY DIGITAL
They love a cheeky pun, chocolate, dogs & helping businesses grow with no BS digital marketing advice and strategy. Some say they spend too much time using social media. They say theyā€™re just perfecting their craft. Either way, they know social, they know digital marketing and they know what works. They stay on the pulse of digital marketing trends so that you donā€™t have to.
Katy is the content queen and brand voice chameleon who uses her storytelling skills to connect businesses with their dream customers. Sheā€™s worked across a wide range of industries including non-profit, fashion and tech. Today she helps small businesses and start-ups build their brand online and grow their business through digital marketing. She loves dogs, coffee and trap music (in no particular order). Hayley is the pro at strategy, big ideas and data. She has been working in the marketing industry for over 10 years, mainly in the retail and agency space, specialising in digital marketing. Her passion for coming up with unique strategies for small businesses and startups to implement and use to build their businesses makes her a unique part of the Oh My Digital team. Her other loves include her cocker spaniel, horror movies, red wine and her ridiculous pink Toyota Yaris. Between us they have 15+ years experience in marketing, communications, journalism and digital spanning across a range of industries including non-profit, retail, automotive, professional services and startups. Our conversation covers:
- A new way to look at marketing so you feel empowered
- Relationship marketing
- The purpose of having marketing goals
- Blocking out the noise to stay on track
- What's changed in marketing in the last 12months
- Where you should be focusing your time
- Being self-aware of your marketing messages
- The most important platform you use and how to improve it
- Planning for the worst-case scenario
- How to make your email marketing engaging
- How to deal with the algorithm changes
To find out more about OH MY DIGITAL click here Check out the Oh My Digital Membership And be sure to connect with them on Instagram here.
